Space,
clarity, color, versatility, form, flexibility, relevance-
these are the qualities of logos designed with divine traits.
Complicated, dated, bland, derivative, amateur- these are
the qualities of logos designed with disgraceful traits. Divine
traits lead to success in business. Disgraceful traits lead
to failure. Guru of Logos will lead you up the hill and show
you the way to logos with divine traits.
A
logo is not just a picture, not just type, not just an icon.
It is the embodiment of a company, its work, its people and
its goals. A logo, if done right, may be one of the most important
marketing tools any business has. If done wrong, it may be
a disaster. McDonalds, Nike, Apple. Each company has a logo
that stands out in customer’s minds. Just the apple
profile, the swoosh and the gold arches conjures images of
the businesses and their products. This is the goal of any
great logo design. A logo will trigger thoughts of the business
it represents. A logo should clearly say, “This company
has expertise, it is forward thinking, you want to do business
with them.” It will encourage people to come to a business,
and it will encourage them to come back.
Great
logo designers are few and far between. It takes a special
talent to fully realize a visual representation of a business,
its goals, its mission and its personality. There are several
reasons it is worth searching out and paying for a good, professional
designer. Skimping on research or cost may leave a company
with a logo that is not unique, or quickly becomes dated.
If a logo doesn’t clearly represent only one company,
it cannot garner the loyalty that it needs to. When a company
needs to change its logo often because the concept or design
becomes outdated, there is no brand recognition, which is
actually counter productive.
So,
what make a logo designer, and therefore the logo, great?
Simple. Less is more in logo design for a
few reasons. A brilliant, yet simple design can be adapted
for different media (billboards, coffee cups, panel vans,
business cards) or for black and white print. It can also
be slightly modified to reflect changes in the business or
consumers. A straightforward design’s flexibility and
versatility makes it long lasting and effective.
Unique. A good designer does market research
so that not only does a logo reflect the business and the
industry, it also does not look like every, or any, logo in
that business. A unique logo makes an impact and ensures that
its company stands out in a crowded phone book or web page.
Memorable. If the design is simple, unique
and striking, it will be easy to recognize and remember. People
will associate it with the business it represents, triggering
thoughts of that company and its positive aspects.
This
site will reveal which logo design sites arrive at the highest
state. The sites have been carefully selected and their attributes
described. This allows a company, small business or entrepreneur
to find the answers and pick the company to design the ultimate
logo.
|